UX/UI Design / Art Direction
PAM is an event finding bot that looks up upcoming up conferences, talks, seminars (and other events) that are relevant to the user's interests.
iOS application Marvel prototype.
watchOS application Marvel prototype.
PAM is a collaboration with Gi Sung Lee.
Tools / Adobe Illustrator, Adobe Photoshop, Marvel
UX/UI Design / Art Direction
Food Scout is an iPhone application that caters to travelers looking for local food experiences on their travels.
Tools / Sketch, Proto.io
MFA Design and Technology thesis project
Critical Design / Surveillance / Browser Extension / Print
Opt Out is a speculative design project that critiques the harvesting of personal and behavioral data within the current infrastructure of advertising technology. It is a 4 week experiment (April 2016) I conducted on myself to challenge the subtleness of targeted ads through a printed catalog. The content of the catalog is collected through a Chrome extension that scrapes all the un-clicked and ignored advertisements scattered on web pages. The aggregate data is categorized based on Google’s prediction of the user’s interests in its Ads settings and condensed in one printed medium.
Opt Out aims to raise awareness for internet users who are oblivious to the layers of surveillance attached to online advertising. It calls for an urgency to rewire the framework of the current ad technology.
Manifesto for "Opt Out".
Critical Design / Physical Computing
#something is a critique on our rapid digital consumption and attention fragmentation on social media. The balloon visualizes the fluctuation of trends on Twitter by inflating and deflating based on the changes in the most trending hashtag. This experiment was conducted in May 2015.
Tools / Node.js, Arduino
Video by Elia Villa
Metel Ma Shelta is an anti-littering awareness campaign in collaboration with Mohamed Olaymi & Nadine Razzouk. In Lebanon, the laws regarding littering are very forgiving. Metel Ma Shelta highlights our civic responsibility to stop littering. It also addresses the urgency to establish strict laws regarding littering and the value of recycling.
Link to Facebook Page.
Focus is an interactive art installation in collaboration with Hang Do Thi Duc. The piece was exhibited at Livestream Public in an event called "Qualia" organized by Jesse Harding.
Tools / Kinect, Shaders
Branding / Publication / Product design / Print / Display Design
"Wanderlust" is a travel retail shop that aims to guide and document the adventures of non-mainstream travelers. The branding of "Wanderlust" was inspired by the magical patterns of the kaleidoscope in an attempt to recapture the serendipitous and fascinating experience of traveling.
"Wanderlust" features a unique publication that works as a travelogue/ travel guide. It accompanies the traveler on different occasions. Prior to the trip, the traveler has the chance to use it as a planner. It also suggests local experiences for the traveler during the journey. The publication remains useful after the trip as it offers space for memories and souvenirs.
Tools / Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Window Display Design
Scoop Optics is a vintage optics shop in Beirut.
Publication / Print
Book jacket and poster design for Lewis Carroll's "Alice in Wonderland".
Tools / Adobe Photoshop, Adobe InDesign